EVERY Kiss???

By now, I'm guessing every life form that's been near a television in the last year has been exposed to this ad campaign for Kay Jewelers...



I have no qualms with the ad itself (other than the fact that if he's serious enough to give her jewelry, he should be serious enough to learn ASL) but every kiss? Anyone who's been to college knows that a large percentage of kisses begin with alcohol...

I suppose it's catchier than "Every kiss begins with Kay... except the ones that begin with Gin."