So Who Named Aciphex?

The other day I was watching television and saw an advertisement for something called Aciphex. As far as I can tell, it's a medication for acid reflux. I'm sure it's a fine product full of wondrous medicinal properties, but I can't help but think that the people who named it are off snickering to themselves right now.

The reason is that when spoken Aciphex sounds exactly like "Ass Effects." I literally turned around thinking my kids had flipped the TV to something inappropriate only to find out the person saying "ass effects" over and over again was hawking pharmaceuticals.

Once the kids were out of earshot, the jokes flew fast and furious between my wife and I:

• Dude, I wouldn't have divorced her if she had aciphex!
• The chili cook-off, while tasty, produced deadly aciphex.
• Did you see that movie? It has awesome aciphex!

Personally, I think Aciphex sounds like a niche gentleman's magazine. All you would need to do is change the spelling slightly...

Original photo from:

http://www.flickr.com/photos/tati_chilli/ / CC BY 2.0